STORY BY EMMA LOCKWOOD | IMAGES BY NOLAN KRESNAK
“It’s a gateway drug for taking control of your own biology,” explains Silicon Valley technology entrepreneur and biohacker Dave Asprey, about his latest invention, the growing national health craze, Bulletproof Coffee. The recipe for the concoction calls for low-mold coffee beans, at least two tablespoons of unsalted butter (grass-fed, which is higher in Omega 3s and vitamins), and one to two tablespoons of medium-chain triglyceride (MCT) oil, a type of easily digestible fat.
The drink draws inspiration from the ancient Tibetan recipe for butter tea, but adds a modern twist with the addition MCT oil and coffee brewed from specially processed low-mold beans.
On a recent episode of The Tonight Show, the show’s host Jimmy Fallon sampled a cup before declaring, “It’s the most delicious thing ever!” Fallon went on to say, “But it’s actually good for you too. It’s good for your brain!”
The product’s inventor, Asprey, claims that starting the day with a cup of Bulletproof Coffee instead of breakfast suppresses hunger, promotes weight loss and improves mental clarity. While dietitians are currently debating the veracity of those claims, the brand is suffering no shortage of celebrities that are spreading the word from Twitter, to the NBA, to the red carpet at the Grammy’s.
Des Moines “health hacker,” TJ Anderson, was recently knighted Des Moines’ official Bulletproof Coffee ambassador by Asprey. In his first official appearance in his new role, Anderson stopped by the Perficut garage in an attempt to win a few converts.
“We’re constantly on the lookout for new ideas that can help us work smarter and faster,” said Matt Boelman, Perficut’s Vice President. “Whether it’s a new process, a new piece of equipment, an emerging technology, or something as simple as a different type of coffee, we want to be out front.”
Kory Ballard, Perficut’s President, sampled his first cup, and wondered, “How long until this stuff kicks in? We’ve got work to do.”